Turn a clear idea into motion.

Three AI video workflows to know

Text to video

Describe the subject, action, environment, lighting and camera behavior. Text-to-video is best when you need a scene from scratch and are comfortable iterating on composition.

Image to video

Start with a strong still image, then describe only the intended motion, camera path and temporal change. This often improves composition control and brand consistency.

Reference to video

Use reference assets when a person, product or visual system must remain recognizable across shots. Keep prompts direct and avoid conflicting style instructions.

A compact AI video prompt formula

Example: “A silver running shoe lands on wet concrete at night, macro product shot, slow push-in, neon reflections, precise splash physics, premium sports commercial.”

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